January 2012
11 posts
August 2011
1 post
June 2011
1 post
May 2011
4 posts
April 2011
2 posts
February 2011
4 posts
October 2010
2 posts
Maybe you didn't see how bad Gap's new logo was. →
Sound marketing advice:
“You don’t have to be good to succeed. You just gotta be the least shitty option. Example: We’re eating at The Olive Garden.”
May 2010
1 post
Famous Science Fiction Quote in Graph Form
December 2009
1 post
August 2009
5 posts
Had a nice meeting with a potential client this...
7 tags
WatchHave you taken a look at this yet? It takes a second to load, but it is a mini version of my site - sylphmarketing.com
2 tags
I'm on American Life Today →
July 2009
6 posts
Someone gets paid for this
I’m not bitter or upset. Nearly every company does it from time to time. Although many consumers may not notice it, there are many that do. There is a strong disconnect from Danica and Godaddy in this image. I know this was uttered in the process of this graphic “Just throw a picture of Danica in there.”
It is like dangling a set of shiny keys in front of our faces and...
5 tags
Understanding hybrids
Gasoline/electric, sandal/shoe, chocolate/peanut butter, labradoodle?
These are all products that boast the best of both worlds. I’m not on board with the sandal shoe yet. I like to wear socks with my shoes, but not with my sandals. If I’m going back to the car or house to slip off my socks and leave the top of my shoe behind, I’m probably just going to slip on a different...
This is tasteless marketing
Read the Kroger press release.
Disney pulling from a 52-year-old movie that ended in tragedy to reinforce it’s line of food isn’t the worst marketing I’ve ever experienced. It is the worst in recent memory.
Marketing with Virtue,
Harry Acosta Sole Proprietor Sylph, Llc. sylph@woway.com sylphmarketing.com
1 tag
This is good marketing
They’re honest, smart and they help people.
Marketing with Virtue,
Harry Acosta Sole Proprietor Sylph, Llc. sylph@woway.com sylphmarketing.com
4 tags
Your Call Isn't Important to Us.
I had an issue with a credit card company last month where a payment I had made hadn’t registered on their website. Anyone who has noticed this themselves from comparing statements knows the slight amount of excitement you get when you’ve caught an error that will end with you having more money. It’s like finding money in the wash. That feeling subsides though, the longer you are...
6 tags
Go Bing Yourself
Who has time for that, right? Well you should make time. Just as soon as you’re done reading this, stay right where you are, and see what results you get when you type your name into Bing.com. When a company’s name is substituted for the action made while using the product, or in some cases another product - that is called brandverbing. (i.e. When you’re done Xeroxing that...
June 2009
2 posts
7 tags
You Could Have It So Much Better
I received an email today that alerted me of some reward points I can cash in for an account that I have. I decided to go ahead and click through to see what my options were as I was pleasantly surprised at how many points I had accumulated. I was even more delighted to realize 20,000 points weren’t totally worthless. 20,000 points, which I think took me roughly 5 months to accumulate, would...
Missed Communication
I read an article today that said there are now more US homes utilizing their cellphone as their main phone line than there are homes still using a landline. Now I’m scared. I’m not looking forward to the repercussions of this news coming out. I’ve been one of these people for nearly 10 years. I gave up on my landline. I had simply received too many sales calls at home to ever...